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Turning Around Occupancy Declines with Strategic Action

  • Writer: Jenna Beaudry
    Jenna Beaudry
  • Jul 16
  • 1 min read

Updated: Jul 17

When one of our California storage facilities saw occupancy trending down and lead flow slowing, our team moved quickly.


We conducted a full market assessment to understand competitive pricing and local demand, then optimized rental rates accordingly. To drive qualified leads and improve conversions, we implemented targeted, property-specific promotions designed to attract renters actively searching in the market.


We also evaluated the property's signage to ensure it was visible, in good condition, and effectively communicating our offerings to drive traffic. Finally, we deployed our proven revenue management strategy to begin sustainably increasing rental rates without sacrificing occupancy.


The results speak for themselves:

  • 20% increase in occupancy within one year

  • Rental rates trending upward

  • Improved lead flow and consistency across marketing channels


At Osprey Management, we act fast to protect and grow asset value. Our data-driven approach ensures each facility reaches its highest potential.


All performance metrics are based on internal reporting and analysis. Past results do not guarantee future performance.

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